 | 1.Broadcast -- The newspaper model.
 | 2.Selective -- Records, CDs, videos
 | allow consumers to select what and when to receive fixed packages of information.
|  | 3.Responsive -- Exchanging letters
 | 4.Discourse -- Telephone conversation
 | 5.Self-publish -- Xerox, fax, small press, newsletter
 | 6.Sharing -- Libraries of algorithms, shareware
 | 7.Organizational information -- Legal documents, procedures, practices
 | 8.Organizational coordination -- Scheduling, work flow
 | 9.Organizational Memory -- Reports, minutes, war stories | | | | | | | | |